Tuesday, April 5, 2016

What Do Y'all Want for Dinner Tonight?

What to Cook for Dinner? 

If I had a penny for the number of times I have asked my family that question, then I could retire! What are we going to eat for dinner? What am I going to feed my family for dinner? Where are we going to get a good meal that isn't fast food without lighting for more than a minute? 

If your family is anything like ours, then you never stop. I scrolled over my texting conversation with my family and there is a recurring theme....ignore the misspellings and silliness...

What's for dinner tonight? We all want to eat, at home, together, fresh, good quality food. Who has the time to think ahead and plan a meal, make a grocery list, shop for the ingredients, prepare the meal? 

Most families in today's society both spouses work. In years past, the wife spent hours in the kitchen planning and preparing meals for her family each week. Not only do women today not have the time, a lot of them (us) do not want to spend what little free time they have cooking for hours. But, they sincerely want to take pride in feeding their families. Ask me what I feel most guilty about as a mother or where I feel like I fail my family the most? It is DEFINITELY in the kitchen. 

So, why am I preaching about this now? 
Judson and I have tossed around several ideas in the past relating to meals at the store and options we could offer our customers. Our ideas always ended the same..."we could never do that" or "that will never work". Until, about a year ago. We received a phone call from a business friend of ours. He had this idea that he wanted to run past us. What do you guys think about a dinner meal option in your deli that your customers could get to go? There would be an app and it would be real simple and easy to use and very flexible for your personal tastes/input. We said let us think about it and we will get back with you. Well as you know, life happens, and before we knew it, we hadn't thought twice about it and Gerry was calling again. What do you guys think? We asked him to send us some information to research and we would go from there. After looking over the program, I was ALL IN! The founder of this company is the founder of our awesome chicken brand, Charley Biggs. Knowing how well he operates and how methodical he is made this deal a "no brainer". He has spent a ton of money on market research, app development, shopping/eating habits, etc. Gerry invited us to be one of two grocery store operators to test the program. We committed to testing the program about 6 months ago with a launch date of April 6. 

April 6, 2016 has arrived! It is LAUNCH DAY! 

I am so excited! I am excited for my family as well as all of our families in Tipton County! This program has the potential to change the way families are doing dinner...in a positive way! 

The following was taken from the Dinner Call website.

DinnerCall is a public benefit corporation, which means we not only bring you great meals, but we also bring families back together around the dinner table along the way. Research has shown that families who eat together enjoy significant benefits over families who don't, including: lower divorce rates, lower substance abuse, lower obesity, lower depression, happier kids, better grades, etc.

Read more about the social movement to get more families to the dinner table here. The app encourages you to track your dinners, share photos at the dinner table and offers you conversation starters! Well, you know the Naifeh family, we hardly need any conversation starters at our house! 


Naifeh's Food Market! Through the DinnerCall mobile app, you can order family-style meals straight from your phone, and pick them up from Naifeh's. Download the DinnerCall app today (iPhone: http://apple.co/1TReJuM or Android: http://bit.ly/1g03M8a) to see this week's menu + receive $10 off your first order! 

How it works: 
  1. Download: Download the DinnerCall app on iPhone or Android + see what Naifeh’s is offering for dinner each night.
  2. Order: Choose your favorite meal, pay through the app, and indicate a pick-up time.
  3. Pick-up: Let us know when you arrive + dinner will be delivered straight to your car!
Follow us on Facebook and visit http://www.dinnercall.com/ for more info!"

Now that you have the APP, the rest is EASY! 

There will be two options (starting out):

1) A "ready to eat" meal=hot and ready to eat at home.


2) A "ready to cook" meal=raw ingredients and any recipes needed to prepare a meal

You order and pay of your meal online through the Dinner Call APP and select a pickup time that works for you. You can come into the store to pick up your meal or we can run it out to your car. If you choose this option, there is a button on the app to click on when you are in the parking lot. It calls the deli directly and we will bring it out to your car! 

Sign up today and get $10 in credit towards your first meal from Dinner Call.
For everytime you share a link (personalized for you in your app) suggesting your friends use Dinner Call, you get $5 in credit after they complete their first purchase. 

There are a few "assumptions" or "facts" with the Dinner Call Program

*Each meal/kit feeds a family of 3-4 (you can order multiple kits)
*You will take the meal home and eat it -it is served family style(no plastic wear/napkins)
*You have basic ingredients in your pantry (salt, pepper, margarine, oil, etc) 
*You can only purchase/pay through the APP-not in store
*There is a daily cutoff time of 3:00pm for that night's meal
*Pickup times are between 4:00pm-7:00pm
*There are a limited number of meals offered each day to insure quality/timeliness 
*There is no service fee or hidden charges
*No cancellations

Please be patient with us. This is new to us too. We are learning as we go and will adjust the program as need be. Our menus are starting out pretty simple. We want to make sure we have the fundamentals in place before we get crazy with creativity! PLEASE give us feedback. We cannot fix what we don't know isn't working. There is a tab, "Help and Support" under the menu bar where you can submit suggestions/comments/etc. We want and need your input to make this a success.There will be tweaking along the way, but rest assured, we will get it right! 

THANK YOU for always supporting Judson and I in our adventures! Here's to more time around the table and less time in the kitchen!